Toyota RAV4 – No Time To Waste

We positioned the Toyota RAV4 as the perfect vehicle for people with busy lives. People with no time for useless games and branded experiences. Our YouTube ads got all the car information out before the skip button popped up (the first campaign to take advantage of skip ad functionality). Our Hulu ads were over in 5 seconds (some even shorter). And our banners destroyed the hourglass cursor and sped up loading bars. All in the hope that we could get viewers off the web faster and out into the real world in their new RAV4s.