Patrón Tequila

People are largely unaware how much work goes into each bottle of Patrón. And even if they do know a little about it, most buyers only associate tequila with a small number of drinking occasions.

Patrón’s agave is cut by hand, roasted for 3 days, mashed by a volcanic rock and distilled in small batches. Even the bottles are each hand-blown and signed. The amount of work for subtle improvements in taste doesn't make sense. So we set out to align Patrón with all kinds of things that don't make sense.

After that we collected all our work into a rapid-response toolkit, using it to produce hundreds of unique pieces of TV and content for sporting events, award shows, live music or social moments.