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California Avocados #BigGameAdd

The Super Bowl is the biggest day of the year for guacamole consumption. Without the budget to air an ad in the game, we wanted to make sure California Avocados were still part of the conversation. So during the game, when a food or beverage brand released their ad, we tweeted back at them with a custom recipe that combined their product with our avocados. We worked with a California chef to create each recipe, making sure that even the strangest combinations came out tasting delicious.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Conceptual, Creative Direction, Social
Media
Social Media Content
California Avocados #BigGameAdd
California Avocados #BigGameAdd
California Avocados #BigGameAdd
California Avocados #BigGameAdd