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Okay
These videos really explain it all.

Ogilvy bought me in on separate occasions for two very different and informative video content series. The Silver Effie-winning "Growing Up Gerber" video content series consisting of 47 videos about infant health and feeding (yes, 47!). And Aetna knew healthcare was complicated, so they had us create a series of videos explaining different levels of their healthcare plans. RESULTS: Gerber's overall views went up by 300%.

Project Roles
Copywriter
Company
Ogilvy
Skills
Content, Copywriting, SEO
Media
360° Video, Branded Content, Social Media Content
Project Industries
Packaged Goods, Health/Pharma
Collaborators