These videos really explain it all.

Ogilvy bought me in on separate occasions for two very different and informative video content series. The Silver Effie-winning "Growing Up Gerber" video content series consisting of 47 videos about infant health and feeding (yes, 47!). And Aetna knew healthcare was complicated, so they had us create a series of videos explaining different levels of their healthcare plans.
RESULTS: Gerber's overall views went up by 300%.