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Time is a beautiful thing

Ulta Beauty teamed up with the Breast Cancer Research Fund (BCRF) to create a campaign to show how even the smallest donation can make a big impact. We opened a pop-up store in Soho, NYC where beauty products were not priced in dollars, but in funding minutes of breast cancer research. For something as little as the cost of a lipstick, shoppers could buy time for women with breast cancer. We created an integrated campaign that featured the pop-up store and real survivor stories. It garnered over 22 million impressions, helping to raise over $4 million for the Breast Cancer Research Foundation and won a Gold Effie.

Project Roles
Art Director
Company
Ulta Beauty
Skills
Art Direction, Adobe InDesign, Adobe Photoshop, Commercial, Conceptual, Design, Digital, Editing, Integrated, Stunts, Social
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Beauty, Non-Profit
Time is a beautiful thing
Time is a beautiful thing
Time is a beautiful thing
Time is a beautiful thing
Time is a beautiful thing