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VitaminWater "Subway Bragger"
Featured on Good Morning America. VitaminWater has a tough time reaching younger generations who don't watch TV, and who use ad blockers online. So, we partnered with CollegeHumor to create some seriously funny entertainment that earned coverage on Good Morning America, ABC News, Huffington Post, New York Times, Adweek, Advertising Age, and numerous news channels.
- Project Roles
- Copywriter
- Company
- Crispin Porter + Bogusky
- Skills
- Copywriting, Creative Direction
- Media
- Branded Content
- Project Industries
- Advertising
