Jarritos Out of Home, POS and Videos

Outside of Hispanic/Latinx communities, Jarritos Mexican soda was pretty obscure. Through a total re-brand, a series of videos online, pop-top posters distributed to food trailers and bodegas, point of sale and other fun stuff, we changed that. Did I mention that the pop-top posters came from my delicious brain and initial sketches? Ok I just did.

Project Roles
Copywriter
Company
GSD&M
Skills
Comedy, Conceptual, Content, Copywriting, Entertainment
Media
Advertising, Branded Content
Project Industries
Beverage
Jarritos Out of Home, POS and Videos
Jarritos Out of Home, POS and Videos
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