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Best Warrior - National Guard

Fourteen elite National Guard Soldiers entered a punishing five-day competition to see who’s the best of the best. We created buzz about the competition then covered the crap out of it. We developed a 360 campaign with everything from a microsite with real time updates to a “What kind of Warrior are You?” Facebook app. The actual coverage of the event produced 30+ online content films, a documentary, thousands of uploads and was almost as grueling as the competition. Our campaign was runner up for an Effie. Damn Boy Scouts.

Project Roles
Creative Director
Company
iostudio
Skills
Art Direction, Broadcast, Conceptual, Content, Creative Direction, Design, Digital, Interactive, Print, Social
Media
Brand Films, Branded Content, Case Study Videos, Posters, Products - Digital, Social Media Content
Project Industries
B2B
Best Warrior - National Guard
Best Warrior - National Guard
Best Warrior - National Guard
Best Warrior - National Guard
Best Warrior - National Guard
Best Warrior - National Guard