Best Warrior - National Guard
Fourteen elite National Guard Soldiers entered a punishing five-day competition to see who’s the best of the best. We created buzz about the competition then covered the crap out of it. We developed a 360 campaign with everything from a microsite with real time updates to a “What kind of Warrior are You?” Facebook app. The actual coverage of the event produced 30+ online content films, a documentary, thousands of uploads and was almost as grueling as the competition. Our campaign was runner up for an Effie. Damn Boy Scouts.
- Project Roles
- Creative Director
- Art Direction, Broadcast, Conceptual, Content, Creative Direction, Design, Digital, Interactive, Print, Social
- Brand Films, Branded Content, Case Study Videos, Posters, Products - Digital, Social Media Content
- Project Industries