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A Raise In Pay

Walmart: Tomorrow Starts Today Campaign It's never easy working on a brand steeped in such public vitriol. But I like to think if I can create work like this for a brand people love to hate – imagine what I can do for a brand people love. This campaign focused on Walmart's announcement of their raise in minimum wage for the 1.3 million American employees.

Project Roles
Copywriter
Company
Saatchi & Saatchi
Skills
Broadcast, Cinematography, Commercial, Copywriting, Steadicam, TV
Media
Advertising, Commercials - Broadcast, Manifestos
Project Industries
Advertising, Retail
A Raise In Pay
A Raise In Pay