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Clearly So Atlas

I was asked by Clearly So, Europe’s leading impact investment bank, to work on the identity of their new online tool Atlas. I was responsible for their new branding and explainer video. ClearlySo vision is to navigate private market investors towards more positively impactful investments. The new logo strikes a delicate balance between professionalism and warmth. The symbol is intended to represent the many facets of ClearlySo ATLAS. It’s a symbol of responsibility; of the extraordinary impact that investors can make. The symbol is an abstract depiction of dual themes. It represents a navigational compass and also Atlas, the titan who carried the weight of the world upon his shoulders.

Project Roles
Animator, Art Director, Designer, Illustrator
Company
Clearly So
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction
Media
2D Animations, Brand Guidelines, Branded Content, GIFs, Logos
Project Industries
Advertising, Media, Startups
Clearly So Atlas
Clearly So Atlas
Clearly So Atlas
Clearly So Atlas
Clearly So Atlas