#WeAreAmerica

In a year when talk around what it means to be American is reaching fever pitch, an important message was released on July 4th starring WWE superstar John Cena.
As an extension of the viral video we created an opportunity for people to participate in a completely raw, unfiltered snapshot of Americans celebrating America; an authentic and very human demonstration of the diversity our speech talks about.
The site encouraged users to upload a photo to create their own portrait of America, simultaneously adding to the collage of images on the site.