L'Oreal Emmys

In 2015, L’Oreal brought the Emmy’s to life by giving fans the looks and trends they wanted in real time.
The idea was to “realify” Hollywood looks with a visual style that uses everyday materials to bring celebrity style down to Earth, highlighting iconic L’Oréal products.
On the night of the event, we tracked the trends on the red carpet with a new interpretation of the bar graph, deconstructed trending and fan favorite looks in real time and translated red carpet looks into wearable makeup for everyday - from Red Carpet to Office to Date Night.
We owned the night by pushing content out the day after, when conversation amongst our fans was at its peak.

IN COLLABORATION WITH MOLLY DIMEFSKI