L'Oreal USA Sociall

The challenge was to gather and design content that replicated a uniquely L’Oréal feel across all social platforms, bringing together various content sources as well as directing social specific shoots.
Through the course of three months, the content evolved into imagery that was heavily informed by trends and aimed to elevate product imagery using cosmetic swipes and playful arrangements.
Shots were styled to look chic yet undone speaking to the L’Oreal brand personality. The result, an elevated feed, countless impressions and high performing pins.