L'Oreal Paris USA Beauty Notes

Using the defined design direction for LOP.com as a base, the ask was to create a new look & feel for the L’Oreal Beauty Library that integrates existing content in a new way with overall improvement on findability and user experience.
‘Inspiring, dynamic and approachable’ were the guiding principles to create a destination that provides inspiration and education in an accessible but sophisticated manner.
Taking key elements of the LOP redesign including established behaviours and systems, Beauty Notes evolved visual elements to build a branded experience with a distinctly L’Oreal feel.