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Children of Mother Nature

To compete with JEEP® in Brazil, Ford EcoSport decided to connect with all nature lovers. In order to do that, we created a virtual community called #filhosdamaenatureza (#ChildrenOfMotherNature), and invited the brand's target audience to feel freedom joining Mother Nature and sharing their experience through the campaign hashtag. Our goal was to remind people how much Mother Nature wishes her children to grow up free.

Project Roles
Art Director, Designer
Company
Ford Motor Company
Skills
Conceptual, Design, Art Direction
Media
Advertising
Project Industries
Automotive
Children of Mother Nature
Children of Mother Nature
Children of Mother Nature
Children of Mother Nature
Children of Mother Nature