Here's a fun fact. Teens who vape are three times more likely to smoke tobacco cigarettes one year later. In other words, Big Tobacco is hooking a whole new generation of smokers right under our noses. As part of the California Tobacco Control Program's ongoing crusade against e-cigarettes, we created a campaign to expose the dirty truths about vaping.
Art Director, Designer
California Tobacco Control Program
Adobe InDesign, Adobe Photoshop, Art Direction, Color Grading, Design, Editing, Post-Production, Conceptual