Powder Mountain

Pow Mow keeps it more old school than 5-finger rings, Hammer pants and HyperColor tees combined—and that’s just the way we like it. We wanted this campaign to reflect that, and pay homage to the days of yesteryear when the shred was all about catching face shots till you looked like Gary Busey on a bender. Here it is, like a true toast to Bill Cosby, Clark Griswold, and all our forefathers of exquisitely knit winter outerwear—sloshing a chalice filled with eggnog and parading a fashion sense that can only be described as misguided. Holler back Cliff Huxtable, we hope you don’t mind sharing your steeze.