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Okay
A Twitter First for Wendy's.

Clients wanted to make a big deal about a change in their menu board (swapping out the #6)... really? We turned it into an award winning twitter campaign: the first ever "140 character game show." Silly? Sure, but it worked. We grew the brand's social media following-- while helping the new #6 to outsell the old one, 2 to 1.

Project Roles
Creative Director
Company
Wendys
Skills
Content Management, Creative Direction, Social
Media
Social Media Content
Project Industries
Restaurant
A Twitter First for Wendy's.