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REBRANDING FLEMING'S STEAKHOUSE
To help Fleming’s Steakhouse connect with a new generation of steak lovers, we promoted what they do best -- their food. Starting with a new photographic style, we allowed customers to eat with their eyes before ever stepping foot in the restaurant. We then designed a responsive website, emails, OOH and social content around the new photography. In just two months, website visits increased by 22% and online reservations doubled.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- rapp
- Skills
- Art Direction, Conceptual, Content, Creative Direction, Design, Digital, Integrated
- Media
- Advertising, Branded Content, Photography, Social Media Content, Websites
- Project Industries
- Advertising, Restaurant
