REBRANDING FLEMING'S STEAKHOUSE

To help Fleming’s Steakhouse connect with a new generation of steak lovers, we promoted what they do best -- their food. Starting with a new photographic style, we allowed customers to eat with their eyes before ever stepping foot in the restaurant. We then designed a responsive website, emails, OOH and social content around the new photography. In just two months, website visits increased by 22% and online reservations doubled.

Project Roles
Art Director, Creative Director, Designer
Company
rapp
Skills
Art Direction, Conceptual, Content, Creative Direction, Design, Digital, Integrated
Media
Advertising, Branded Content, Photography, Social Media Content, Websites
Project Industries
Advertising, Restaurant
REBRANDING FLEMING'S STEAKHOUSE
REBRANDING FLEMING'S STEAKHOUSE
REBRANDING FLEMING'S STEAKHOUSE
REBRANDING FLEMING'S STEAKHOUSE
REBRANDING FLEMING'S STEAKHOUSE