Credit Suisse Rebrand

With offices in over 50 countries, Credit Suisse had a massive audience, but a fragmented brand. They needed to unify their voice and energize their brand to stand out from the competition. By working with multiple groups across a range of business units, we developed a vibrant visual system based on a new strategic positioning. The visual brand uses a bold jewel tone color palette, modernist swiss typography, and a graphic photography style. The combination of these basic elements allows for a huge number of variations while ensuring consistency.