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Credit Suisse Rebrand

With offices in over 50 countries, Credit Suisse had a massive audience, but a fragmented brand. They needed to unify their voice and energize their brand to stand out from the competition. By working with multiple groups across a range of business units, we developed a vibrant visual system based on a new strategic positioning. The visual brand uses a bold jewel tone color palette, modernist swiss typography, and a graphic photography style. The combination of these basic elements allows for a huge number of variations while ensuring consistency.

Project Roles
Art Director, Designer
Company
Credit Suisse
Skills
Art Direction, Design, Interactive
Media
Logos, Posters, UI Design, Visual Designs
Project Industries
Finance
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand
Credit Suisse Rebrand