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Re-Imagine Downtown Vancouver

Developing a unique, compelling brand and online experience that encourages public engagement in imagining the future of downtown Vancouver. - Working in collaboration with both SFU Public Square and the Downtown Vancouver Business Improvement Association (DVBIA), Railyard Lab designed and built comprehensive launch tools consisting of a brand identity, logo and website for the newly envisioned Re-imagine Downtown Vancouver (RDV) Campaign. The purpose of RDV is to enable individuals to collaborate in creating a compelling vision of what the downtown Vancouver experience could become over the next 25 years. As a result, the created tools reflect the unique story and approach of RDV while enabling the campaign opportunities to engage with those who live, work, play, learn and do business in Vancouver BC’s downtown core.

Project Roles
Creative Director, Designer
Company
Re-Imagine Downtown Vancouver
Skills
Visual Development
Media
Brand Guidelines, Branded Content
Project Industries
Advertising
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver
Re-Imagine Downtown Vancouver