Ellie Kemper for Nescafé Memento
NESCAFÉ® MEMENTO™ was a radically new coffee product that made instant latte — with foam! — right in your cup. To launch it, NESCAFE hired bubbly actress Ellie Kemper ("Unbreakable Kimmy Schmidt") to surprise and delight audiences as an amateur life coach and NESCAFÉ MEMENTO spokesperson in this tailor-made Facebook app.
By combining users’ open graph data with their responses to a "smart quiz," the app combed through 56 video clips and 2,500 possible combinations to serve up quick, personalized “advice.” Together with supporting social media and PR campaigns, this app delivered 155 million+ impressions — and won an L.A. Silver ADDY Award. I helped write the app copy, "smart quiz" and social media campaign posts.
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