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Wendy's Cheesy Underdog Story

Wendy's said they had a new bacon cheeseburger so cheesy it would make people forget bacon... almost. So we told that story in epic fashion for broadcast and online audiences, with the help of a couple of good sports... Terrell Owens and Vince Young. In Jan of 2016, this "trailer" topped AdAge's weekly branded content viewership charts with over 19MM views.

Project Roles
Creative Director
Company
Wendys
Skills
Art Direction, Celebrity, Cinematography, Comedy, Copywriting
Media
Branded Content
Project Industries
Restaurant
Wendy's Cheesy Underdog Story
Collaborators