Wendy's Cheesy Underdog Story
Wendy's said they had a new bacon cheeseburger so cheesy it would make people forget bacon... almost. So we told that story in epic fashion for broadcast and online audiences, with the help of a couple of good sports... Terrell Owens and Vince Young.
In Jan of 2016, this "trailer" topped AdAge's weekly branded content viewership charts with over 19MM views.
- Project Roles
- Creative Director
- Art Direction, Celebrity, Cinematography, Comedy, Copywriting
- Branded Content
- Project Industries