The NWHM is a privately funded institution representing an often overlooked half of American history. It currently collects artifacts and research, existing as an online resource. As a course project for Graphic Design III (Production and Practice), I envisioned the museum achieving their goal of establishing a physical presence in Washington, D.C. The visual identity cultivates an eager yet sophisticated culture through clean design and type, effective repetition of logo lines, appropriate color, and relative photography.