P&G's favorite sleep-aid was losing market share to store-brand competitors, and needed a campaign that reminded consumers that they don't deserve a sleepless night. Enter our campaign that reminds consumers that worries don't belong in the bedroom, period.
This campaign was created by myself and Bernadette Coughlin. We played ACDs on this project, while overseeing a junior team for campaign extensions.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries
- Health/Pharma, Packaged Goods