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American Express Personal Savings / Here, For You

After years of trying to attract customers with interest rates and numbers, American Express Personal Savings came to us to help them launch their very first brand campaign. Make Personal Savings more personal by celebrating savings stories that highlight the hard work, dedication and joy that goes into making lifelong dreams a reality. Cue the tears and warm fuzzies.

Project Roles
Copywriter
Company
Digitas
Skills
Conceptual, TV, Copywriting
Media
Commercials - Video, Commercials - Broadcast
Project Industries
Advertising, Finance
American Express Personal Savings / Here, For You
Collaborators