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My Hydro product launch & website build

When Hydro Flask revolutionized the hydration industry by offering the first customizable stainless steel water bottle, we were tasked with bringing this one-of-a-kind program to life. Leading the creative effort behind the launch, I worked closely with the client and a team of freelancers to give My Hydro a look and feel, a personality, and a message that is "Uniquely You." This was a multi-faceted program launch with many different touch points. We set the stage by developing a logo and branding for the campaign based on the concept of "Uniquely You," and from there I was able to bring the rest of the program to life. I planned and art directed a photo shoot to capture lifestyle assets for the launch; designed an e-commerce microsite meant to inspire the consumer and guide them through the process of choosing 1 of 183,456 unique combinations; concepted and art directed a product video meant to educate people about how My Hydro works; and executed various other collateral for the campaign such as product hangtags, a PR lookbook, paid social advertising creative and email blasts.

Project Roles
Art Director, Creative Director, Designer
Hydro Flask
Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Interactive, Lifestyle, Outdoor, Social, Storyboarding
Photography, Social Media Content, Websites
Project Industries
My Hydro product launch & website build
My Hydro product launch & website build
My Hydro product launch & website build
My Hydro product launch & website build