My Hydro product launch & website build
When Hydro Flask revolutionized the hydration industry by offering the first customizable stainless steel water bottle, we were tasked with bringing this one-of-a-kind program to life. Leading the creative effort behind the launch, I worked closely with the client and a team of freelancers to give My Hydro a look and feel, a personality, and a message that is "Uniquely You."
This was a multi-faceted program launch with many different touch points. We set the stage by developing a logo and branding for the campaign based on the concept of "Uniquely You," and from there I was able to bring the rest of the program to life. I planned and art directed a photo shoot to capture lifestyle assets for the launch; designed an e-commerce microsite meant to inspire the consumer and guide them through the process of choosing 1 of 183,456 unique combinations; concepted and art directed a product video meant to educate people about how My Hydro works; and executed various other collateral for the campaign such as product hangtags, a PR lookbook, paid social advertising creative and email blasts.
- Project Roles
- Art Director, Creative Director, Designer
- Hydro Flask
- Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Interactive, Lifestyle, Outdoor, Social, Storyboarding
- Photography, Social Media Content, Websites
- Project Industries