Saint Lou's Assembly

Brand identity, direction, and collateral for Chicago restaurant Saint Lou’s Assembly. Located in Chicago’s Fulton Market, this nostalgic, cafeteria-style eatery takes cues from the classic “meat and three” dining experience. With a concept inspired by owner Bruce Finkelman’s grandfather—a meatpacking factory operator whose workers dined at similar establishments through the 40s and 50s—Saint Lou’s Assembly required a branding system that was bold but still reminiscent of simpler times. To fit the theme, we incorporated hand-painted signage and various media exhibiting the “get a job, you lazy bum!” tone that reminded us all of our grandfathers.

Project Roles
Creative Director, Designer
The Studio of Dan Blackman
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Sketch
Branded Content, Logos
Project Industries
Saint Lou's Assembly
Saint Lou's Assembly
Saint Lou's Assembly
Saint Lou's Assembly