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THE #SONOTMEH ALTIMA
In a market flooded with interchangeable options, the Nissan Altima's features and styling differentiate it from the pack. To help connect the Altima with individuals who like to keep things interesting, we created the first ever car card game “Altimatums”. We launched the game and featured the car using two social media couples who epitomize the #SoNotMeh lifestyle. Within hours all the games were claimed and over 1.4 million people watched our videos.
- Project Roles
- Art Director
- Company
- TBWA\CHIAT\DAY
- Skills
- Art Direction, Conceptual, Digital, Content, Social
- Media
- Advertising, Branded Content, Products - Physical, Social Media Content
- Project Industries
- Advertising, Automotive
