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Ruby Tuesday Blow Up

To launch a redesign that would separate them from a category of look-a-likes, Ruby Tuesday announced they would blow up their last old style restaurant. Sort of.

Project Roles
Copywriter, Creative Director
Company
BooneOakley
Skills
Copywriting, Creative Direction
Media
Branded Content, Commercials - Broadcast, Microsites, Viral Films
Project Industries
Restaurant
Ruby Tuesday Blow Up