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Sony Bravia

To launch the Sony Bravia in the US, we created a campaign that pitched it as The World's First Television For Men and Women. And we introduced the idea with a series of spots that allowed viewers with DVRs to choose which ending they’d like to watch – the one for men or the one for women – in real time.

Project Roles
Copywriter, Creative Director
Company
McKinney
Skills
Comedy, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Technology
Sony Bravia