To launch the Sony Bravia in the US, we created a campaign that pitched it as The World's First Television For Men and Women. And we introduced the idea with a series of spots that allowed viewers with DVRs to choose which ending they’d like to watch – the one for men or the one for women – in real time.
- Project Roles
- Copywriter, Creative Director
- Comedy, Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries