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Penn State University // Brand Film

Penn State needed help shifting its perception from a sports school to a top-tier academic institution. Inspired by "The House That Jack Built" nursery rhyme, I wrote a script that builds on itself to bring the university's people, ideas, and impact to life. It's a poetic way into an otherwise diluted refrain: you can change the world from here. *Shortlisted: The One Show 2016, Writing and Short Online Film*

Project Roles
Copywriter, Creative Director
Company
Decoded Advertising
Skills
Copywriting, Creative Direction, Conceptual, TV
Media
Brand Films, Commercials - Video, Manifestos
Project Industries
Advertising, Non-Profit
Penn State University // Brand Film
Penn State University // Brand Film
Penn State University // Brand Film