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Dollar Shave Club // Dull Life

In a series of the longest, dullest ads possible, we sent a message to Dollar Shave Club members waiting too long to change their blades: Watching this is dull. Your blade shouldn’t be. See the highlight reel and unabridged videos below. *Winner: Digiday Video Awards 2016, Best Video Series and Best in Show*

Project Roles
Copywriter, Creative Director
Decoded Advertising
Conceptual, Copywriting, Creative Direction, Humor
Advertising, Branded Content, Commercials - Video, Experimental Films
Project Industries
Packaged Goods, Startups
Dollar Shave Club // Dull Life