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The Ritz-Carlton Brand Development

Cecilia took the conceptual elements of The Ritz-Carlton brand and produced brand standards and guidelines in addition to over 100 customer touch points and applications for The Ritz-Carlton master brand as well as property materials. Cecilia also pulled the brand voice through to the Human Resources department and developed the Internal Communications Style Guide for use by The Ritz-Carlton ladies and gentlemen.

Project Roles
Art Director
Company
The Ritz-Carlton
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Digital, Management of Teams 1-10
Media
Brand Guidelines, Branded Content, Photographs, Products - Physical, Timelines
Project Industries
Travel/Tourism
The Ritz-Carlton Brand Development
The Ritz-Carlton Brand Development