The Ritz-Carlton Brand Development
Cecilia took the conceptual elements of The Ritz-Carlton brand and produced brand standards and guidelines in addition to over 100 customer touch points and applications for The Ritz-Carlton master brand as well as property materials.
Cecilia also pulled the brand voice through to the Human Resources department and developed the Internal Communications Style Guide for use by The Ritz-Carlton ladies and gentlemen.
- Project Roles
- Art Director
- The Ritz-Carlton
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Digital, Management of Teams 1-10
- Brand Guidelines, Branded Content, Photographs, Products - Physical, Timelines
- Project Industries