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Target Launch Campaign: "Expect Food and More"

When Target expanded its grocery department with fruits and vegetables at SuperTarget stores it had to go up against Wal-Mart. Local outdoor campaigns portrayed the competitive advantages like Target's store design as a more enjoyable shopping experience.

Project Roles
Art Director, Creative Director
Company
Kirshenbaum Bond & Partners
Skills
Art Direction, Creative Direction, Conceptual, Outdoor, Print, Strategy
Media
Advertising
Project Industries
Retail
Target Launch Campaign: "Expect Food and More"
Target Launch Campaign: "Expect Food and More"
Target Launch Campaign: "Expect Food and More"