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Target Launch Campaign: "Expect Food and More"
When Target expanded its grocery department with fruits and vegetables at SuperTarget stores it had to go up against Wal-Mart. Local outdoor campaigns portrayed the competitive advantages like Target's store design as a more enjoyable shopping experience.
- Project Roles
- Art Director, Creative Director
- Company
- Kirshenbaum Bond & Partners
- Skills
- Art Direction, Creative Direction, Conceptual, Outdoor, Print, Strategy
- Media
- Advertising
- Project Industries
- Retail
