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New Relic - Integrated Dimensional Mailer

New Relic wanted reach out to IT decision makers who were contemplating or beginning the road to cloud solutions for their company. New Relic’s provocative tagline was “Don’t trust the cloud” because its a perilous road if you don’t have the crucial data New Relic provides. To express this visually, I incorporated a lenticular of a bright, white fluffy cloud that changes to a dark, stormy cloud as you rotate the box. I also designed the box to open from the middle as if the clouds were parting to reveal the New Relic logo. Finally I designed the landing page to family with the mailer for continuity of experience.

Project Roles
Creative Director, Designer
Company
New Relic
Skills
Design, Storyboarding
Media
Advertising
Project Industries
B2B
New Relic - Integrated Dimensional Mailer