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Nike 6.0

Nike wanted a experiential exhibit outside of the Dew Tour and they wanted it fast. The result was the Ill Mobile, every extreme sport enthusiast's dream vehicle. It boasted a built-in skate ramp, bbq, racks for all kinds of boards and bikes, camper, tools, sound system, flood lights and all-terrain. Only thing it didn't have was a motor.

Project Roles
Art Director
Company
Nike
Skills
Conceptual, Design
Media
Advertising, Interactive Installations
Project Industries
Technology
Nike 6.0