Nike wanted a experiential exhibit outside of the Dew Tour and they wanted it fast. The result was the Ill Mobile, every extreme sport enthusiast's dream vehicle. It boasted a built-in skate ramp, bbq, racks for all kinds of boards and bikes, camper, tools, sound system, flood lights and all-terrain. Only thing it didn't have was a motor.
- Project Roles
- Art Director
- Conceptual, Design
- Advertising, Interactive Installations
- Project Industries