We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Wrinkles Send The Wrong Message
It’s scientifically proven that when you wear wrinkled clothes, people see you as more untrustworthy and unsavory. To launch Downy’s new anti-wrinkle product, we made a few spots where wrinkles make people … assume things.
- Project Roles
- Art Director, Designer, Copywriter
- Skills
- Art Direction, Conceptual, Creative Direction, Copywriting
- Media
- Scripted TV
- Project Industries
- Advertising
