Meadowlands Concept

Unused concept for re-framing the "Shopping Mall" for the 21st century as a transmedia entertainment destination. Struck was contracted by DreamWorks to conceptualize the space - and we landed on three different ideas: the experience itself as ride, the future of shopping made real (think Epcot or TomorrowLand), and turning stores' origin stories into DreamWorks-style tales.

Our pitch holds up as notable - as we prognosticated drone delivery (including the use of Amazon), AR, branded content and other on-demand ideas several years before they became topics du jour.