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Wizards and Robots

Developed for (and in close collaboration with) will.i.am and Intel futurist Brian David Johnson, Struck was tasked to produce a world-building press kit for a proof-of-concept property that used real scientific theory to tell a story of time traveling robots and wizards. But we took the opportunity to make it so much more than that. This involved us restructuring this into a prequel to the project, crafting a meta-narrative that crossed the origins of communication and language, the birth of robotics, the nature of magic, and the scientific fundamentals of time travel - all from an in-character POV. We also contracted illustrators to expand on the work created by Ironhead Studios, and used early 3D-printing technology to craft the container for the influencer kits - all culminating in the press announcement at New York Comic-Con.

Project Roles
Art Director, Content Producer, Creative Director, Editor (Brand/Content), Illustrator, Writer
Company
Will.i.am
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Editing, Editorial, Entertainment, Strategy
Media
Art, Books, Brand Guidelines, Branded Content, Character Designs, Manifestos
Project Industries
Entertainment
Wizards and Robots