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McDonald's SXSW 2016
McDonald's was a platinum sponsor of SXSW 2016. Struck was brought on board to create two different spaces - one for presentations in the show itself, and a second utilized for social, music and gatherings - with interactive components - that lived across all three festivals.
- Project Roles
- Creative Director
- Company
- McDonald's
- Skills
- Art Direction, Conceptual, Creative Direction, Digital Tech, Environmental, Interactive, New Business
- Media
- Art, Environmental Design, Events, Interactive Installations
- Project Industries
- Entertainment, Restaurant, Technology
