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Lennar AOR
Digital Brand AOR for Lennar homes - including initial pitch team. This included digging into Lennar's position, and repositioning them in the marketplace. Brand videos, documentary and interactive content, social campaigns. We pitched and redesigned Lennar.com with these new values in mind, working closely with external dev and regional partners. Working groups with regional home sellers to develop prototypes for new ways to sell homes on-site.
- Project Roles
- Creative Director
- Company
- Lennar
- Skills
- Art Direction, Conceptual, Content, Copywriting, Creative Direction, Design, Digital, Interactive, Lifestyle, Low / High Fidelity Prototyping, Management of Teams 1-10, New Business, Strategy, User Behavior Research
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Infographics, Interactive Videos, Manifestos, Microsites, Mood Boards, Treatments, UI Design, UX Designs, Websites, Wireframes
- Project Industries
- Real Estate
