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Air Jordan XXXI
Since 1985, the Air Jordan has been one of the most recognizable shoes in the world. This year, I worked with The Pressure and Brand Jordan to develop the visual identity for its acclaimed 31st release. Modernized classical type, a bespoke typeface, logo lockups and a comprehensive visual center were created to supplement the dramatic photography and dimensionalize the story and legacy of the shoe.
- Project Roles
- Art Director, Designer, Type Designer
- Company
- Jordan
- Skills
- Art Direction, Design, Type Design
- Media
- Advertising, Key Art, Logos, Treatments, Typography, Visual Designs
- Project Industries
- Advertising, Fashion, Lifestyle, Sports
