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Assured Guaranty

Assured Guaranty is the leader in municipal bond insurance. In their foray into TV advertising, they wanted to communicate their air-tight guarantee in a way that was unexpected for the financial services category. The campaign that supported these broadcast TV spots, featured pre-roll videos and companion banners with a polling mechanism. This campaign earned us 6 Financial Communication Society Awards. After the success of their first TV campaign, in 2015, AG sought to shift the focus of its television advertising from a brand-awareness orientation to more product-benefit advertising, centered on conveying the core benefit of bond insurance. We developed a metaphorical spot that emphasizes the confidence an investor feels when his bonds are insured by Assured Guaranty one of the safest investments on Wall Street.

Project Roles
Art Director
Company
Assured Guaranty
Skills
Art Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Finance