Assured Guaranty is the leader in municipal bond insurance. In their foray into TV advertising, they wanted to communicate their air-tight guarantee in a way that was unexpected for the financial services category. The campaign that supported these broadcast TV spots, featured pre-roll videos and companion banners with a polling mechanism. This campaign earned us 6 Financial Communication Society Awards.
After the success of their first TV campaign, in 2015, AG sought to shift the focus of its television advertising from a brand-awareness orientation to more product-benefit advertising, centered on conveying the core benefit of bond insurance. We developed a metaphorical spot that emphasizes the confidence an investor feels when his bonds are insured by Assured Guaranty one of the safest investments on Wall Street.
- Project Roles
- Art Director
- Assured Guaranty
- Art Direction
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Finance