JCPenney
For the Back to School season, JCPenney wanted to champion kids and teens to create a look all their own by giving them everything they need. Using choreographed moves set against the upbeat Meghan Trainor track “Me Too” we celebrate self expression, individuality, and value in this longform content piece that also ran as :30s and :15s.
- Project Roles
- Art Director
- Skills
- Art Direction
- Media
- Commercials - Broadcast
- Project Industries
- Retail
