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JCPenney

For the Back to School season, JCPenney wanted to champion kids and teens to create a look all their own by giving them everything they need. Using choreographed moves set against the upbeat Meghan Trainor track “Me Too” we celebrate self expression, individuality, and value in this longform content piece that also ran as :30s and :15s.

Project Roles
Art Director
Skills
Art Direction
Media
Commercials - Broadcast
Project Industries
Retail
JCPenney