Tasked with awakening awareness an children’s clothing brand from the 70’s, we set out to create a campaign to communicate the value of Garanimals. We focused on the insight that kids grow fast. That’s why moms need Garanimals, because their low prices help moms keep up without breaking the bank. This campaign continues to resonate with our target and stands out visually amongst a sea of same in parent’s magazines and online, by being a conceptual execution of a valuable insight. All the while, showcasing the clothing as big as we could.
- Project Roles
- Art Director, Creative Director
- The Gate Worldwide
- Art Direction
- Commercials - Broadcast, Commercials - Video, Posters, Social Media Content
- Project Industries
- Advertising, Fashion, Retail