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Ford Super Bowl

We used the 90-seconds in between the coin toss and kickoff to announce Ford's transition from a car company to a mobility company. Directed by Hoffman Metoyer, MJZ / USA Today 2017 Superbowl Ad Meter Top 10 / Time Magazine 2017 Superbowl Top 10 / Entertainment Tonight Top 2017 Superbowl Commercials / The Verge 7 Best Superbowl Commercials 2017 / Forbes 10 Best Superbowl Commercials 2017

Project Roles
Copywriter
Company
Ogilvy
Skills
Brand Strategy, Copywriting, Creative Strategy
Media
Commercials - Broadcast
Project Industries
Automotive
Ford Super Bowl
Collaborators